When this blog was posted a few days ago, I was alerted to the fact that someone had left a comment:‘Hey Dude, you’re a Dude! What do you know about the power of the feminine?’Mark Twain once said ‘Never argue with a fool… it is hard for onlookers to tell the difference.’ As the answer to his comment was in the actual post, it was clear he had neither the energy nor the common sense to click through and read it.I actually wanted to reach through my screen and scramble around on the Internet until I could pull the ‘dude’ out by the throat… mainly because he called me a dude.From the 1870s to the 1960s, ‘dude’ primarily meant a person who dressed in an extremely fashionable manner… or a conspicuous citified person who was visiting a rural location, a “city slicker.” According to my wife, I am most certainly not those things. I took Twain’s advice, however, and deleted the Dude’s comment.In hindsight, it was wrong and judgmental to delete the comment as I’m sure he’s not the only ‘Dude’ to think this way. He just read the tagline (which was probably the limit of his attention span) and obviously thinks that dudes and — what is the female equivalent of a dude? dudesses? — dudes and dudesses cannot understand each other’s unique talents and contributions to life’s experiences.I think ‘power of the feminine’ is an overused phrase. We are all almost 50% male and 50% female, the only difference being whether or not one has XX chromosome or the male XY during gestation. That’s all that divides us, Dude.I’m fully capable of appreciating the 49.99999% of me that is female. I appreciate it because it gives me access to:

• Stronger intuition (think the ability to select good investments and vendors in business).
• Healing tendencies (think negotiating skills, settling conflicts, designing contracts that work in business).

I believe that these attributes greatly enhance any male or female entrepreneur’s ability to achieve success. And science appears to back me up. It’s no surprise to learn that companies with more women on board tend to outperform companies with more men on board. According to a report by Catalyst, businesses with the most females had on average, 42 percent greater return on sales, 53 percent better return on equity and 66 percent greater return on profit.I don’t know about you, Dude, but I want 66% more profit.​Cheers,Trevor